MTN has unveiled Nigerian singing sensation David Adeleke popularly known as Davido as the face of “MTN Pulse” in a new marketing campaign targeted towards Nigerian youths.
The unveiling was done at Club Vegas , Ikeja, Lagos and the deal is reportedly worth around N30m.
No official details have been released yet, but reports say the deal will include concert appearances for MTN Pulse, as well as other extras.
According to Kola Oyeyemi, General Manager, Consumer Marketing, MTNNigeria, ‘MTN Pulse’ which used to go under the name ‘MTN Fun Link‘ ‘needed a face for the youths to represent with’ and Davido best fit their description.
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